:root{
    --paper:#FFFFFF;
    --mist:#F6F6FA;
    --mist-2:#EFEFF6;
    --ink:#16151B;
    --ink-soft:#67656F;
    --ink-line:#2A2832;
    --line:#E7E6EC;
    /* Official CC palette */
    --cyan:#00D6FF;
    --blue:#0A64F5;      /* the bold half of the real logo */
    --purple:#C123FB;
    --magenta:#E419FF;
    --grad:linear-gradient(100deg,#00D6FF 0%,#3FA9FF 22%,#8A4DF0 54%,#C123FB 80%,#E419FF 100%);
    --maxw:1240px;
    --pad:clamp(20px,5vw,64px);
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:"Montserrat",system-ui,sans-serif;background:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
  ::selection{background:rgba(193,35,251,.16)}
  img{max-width:100%;display:block}
  a{color:inherit}

  .wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
  h1,h2,h3{font-family:"Montserrat",system-ui,sans-serif;font-weight:800;line-height:1.02;letter-spacing:-.028em}
  .grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
  .kicker{font-size:.72rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);display:inline-flex;align-items:center;gap:.7em}
  .kicker::before{content:"";width:22px;height:1px;background:var(--ink)}

  /* --- buttons --- */
  .btn{display:inline-flex;align-items:center;gap:.55em;background:var(--grad);color:#fff;text-decoration:none;font-weight:700;font-size:.92rem;padding:13px 24px;border-radius:999px;transition:transform .18s,box-shadow .18s;border:0;cursor:pointer;font-family:inherit}
  .btn:hover{transform:translateY(-2px);box-shadow:0 18px 40px -16px rgba(138,77,240,.6)}
  .arrow{font-size:1.1em;line-height:1}

  /* --- REAL LOGO: bold "creator" (brand blue) + regular "creator" (ink),
        gradient wave clipped beneath the second word, ™ --- */
  .cc-logo{display:inline-flex;align-items:flex-start;text-decoration:none;line-height:1;font-weight:800;letter-spacing:-.02em;white-space:nowrap}
  .cc-logo .one{color:var(--blue);font-weight:800}
  .cc-logo .two{position:relative;color:var(--ink);font-weight:400;padding-bottom:.12em}
  .cc-logo .two::after{content:"";position:absolute;left:-.02em;right:-.06em;bottom:0;height:.16em;
    background:var(--grad);
    -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='16' preserveAspectRatio='none'%3E%3Cpath d='M0,10 C24,3 42,3 60,8 C78,13 96,13 120,7 L120,16 L0,16 Z' fill='%23000'/%3E%3C/svg%3E") no-repeat center/100% 100%;
            mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='16' preserveAspectRatio='none'%3E%3Cpath d='M0,10 C24,3 42,3 60,8 C78,13 96,13 120,7 L120,16 L0,16 Z' fill='%23000'/%3E%3C/svg%3E") no-repeat center/100% 100%}
  .cc-logo sup{font-size:.4em;font-weight:600;color:var(--ink-soft);margin-left:.15em;margin-top:.2em}
  .cc-logo.rev .one,.cc-logo.rev .two{color:#fff}
  .cc-logo.rev sup{color:rgba(255,255,255,.6)}
  /* real logo image in the nav */
  .cc-logo-img{display:inline-flex;align-items:center;text-decoration:none}
  .cc-logo-img img{height:26px;width:auto;display:block}
  @media(max-width:520px){.cc-logo-img img{height:23px}}

  /* --- photo placeholder (stands in for real work) --- */
  .photo{position:relative;border-radius:12px;overflow:hidden;background:
      radial-gradient(120% 90% at 30% 18%,#3a3a42 0%,#26262d 42%,#1b1b21 100%);
    box-shadow:inset 0 0 0 1px rgba(255,255,255,.05)}
  .photo::before{content:"";position:absolute;inset:0;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");
    opacity:.16;mix-blend-mode:overlay}
  .photo .frame{position:absolute;inset:10px;border:1px solid rgba(255,255,255,.16);border-radius:5px;pointer-events:none}
  .photo .tag{position:absolute;left:14px;bottom:12px;right:14px;font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:rgba(255,255,255,.78)}
  .photo .tag small{display:block;letter-spacing:.03em;text-transform:none;font-weight:500;color:rgba(255,255,255,.5);margin-top:3px}
  /* every 4th tile picks up a faint brand duotone so the wall isn't all grey */
  .photo.duo::after{content:"";position:absolute;inset:0;background:linear-gradient(150deg,rgba(0,214,255,.20),transparent 45%,rgba(228,25,255,.24));mix-blend-mode:screen;pointer-events:none}

  /* --- NAV (ciinq-style: tight bar, text links, one contact action) --- */
  nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.85);backdrop-filter:saturate(150%) blur(14px);border-bottom:1px solid var(--line)}
  .nav-inner{display:flex;align-items:center;justify-content:space-between;height:66px;gap:20px}
  .nav-links{display:flex;gap:28px;font-size:.86rem;font-weight:600;margin-left:auto;margin-right:22px}
  .nav-links a{color:var(--ink-soft);text-decoration:none;transition:color .2s}
  .nav-links a:hover{color:var(--ink)}
  @media(max-width:760px){.nav-links{display:none}}

  /* ================= HERO — thesis + client roster (ciinq pattern) ================= */
  .hero{padding:clamp(46px,8vw,104px) 0 clamp(30px,4vw,44px)}
  .hero h1{font-size:clamp(2.6rem,7vw,5.4rem);letter-spacing:-.035em;max-width:16ch;margin-top:22px}
  .hero h1 .l2{display:block}
  .roster{margin-top:clamp(26px,4vw,40px);max-width:70ch;font-size:clamp(1.02rem,1.5vw,1.28rem);line-height:1.75;color:var(--ink-soft)}
  .roster .live{color:var(--ink);font-weight:600}
  .roster-note{margin-top:16px;font-size:.74rem;letter-spacing:.02em;color:var(--ink-soft);display:inline-flex;align-items:center;gap:.6em}
  .roster-note::before{content:"";width:16px;height:1px;background:var(--purple)}

  /* ================= WORK WALL — masonry of placeholders ================= */
  .work{padding:clamp(20px,3vw,36px) 0 clamp(50px,7vw,90px)}
  .work-label{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin-bottom:22px;flex-wrap:wrap}
  .work-label .kicker{color:var(--ink-soft)}
  .work-label span.count{font-size:.78rem;color:var(--ink-soft);font-weight:600}
  .wall{columns:3 260px;column-gap:16px}
  @media(max-width:900px){.wall{columns:2 200px}}
  @media(max-width:520px){.wall{columns:2 140px;column-gap:12px}}
  .wall .photo{break-inside:avoid;margin-bottom:16px;width:100%;transition:transform .25s,box-shadow .25s}
  .wall .photo:hover{transform:translateY(-3px);box-shadow:0 26px 50px -30px rgba(22,21,27,.5)}
  .wall .photo:nth-child(6n+1){aspect-ratio:4/5}
  .wall .photo:nth-child(6n+2){aspect-ratio:1/1}
  .wall .photo:nth-child(6n+3){aspect-ratio:4/3}
  .wall .photo:nth-child(6n+4){aspect-ratio:3/4}
  .wall .photo:nth-child(6n+5){aspect-ratio:16/11}
  .wall .photo:nth-child(6n+6){aspect-ratio:1/1}

  /* ===== VSL — big 16:9 video sales letter, directly under the hero ===== */
  .vsl-sec{padding:clamp(8px,1.6vw,18px) 0 clamp(46px,7vw,88px)}
  .vsl-wrap{width:100%;margin:0;padding:0}
  .vsl-eyebrow{display:flex;justify-content:center;margin-bottom:18px}
  .vsl{position:relative;border-radius:0;overflow:hidden;aspect-ratio:16/9;
    background:radial-gradient(120% 120% at 25% 15%,#2b2b33,#16151b 60%,#100f14);
    display:flex;align-items:center;justify-content:center}
  .vsl::before{content:"";position:absolute;inset:0;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");opacity:.14;mix-blend-mode:overlay}
  .vsl .play{position:relative;width:clamp(74px,7vw,104px);height:clamp(74px,7vw,104px);border-radius:50%;background:var(--grad);display:flex;align-items:center;justify-content:center;cursor:pointer;box-shadow:0 26px 60px -20px rgba(138,77,240,.75);transition:transform .2s}
  .vsl .play:hover{transform:scale(1.06)}
  .vsl .play svg{width:clamp(28px,3vw,40px);height:clamp(28px,3vw,40px);margin-left:5px}
  .vsl .cap{position:absolute;left:clamp(20px,3vw,34px);bottom:clamp(18px,3vw,30px);color:#fff}
  .vsl .cap b{font-weight:700;font-size:clamp(1rem,1.6vw,1.25rem);display:block}
  .vsl .cap small{color:rgba(255,255,255,.6);font-size:clamp(.8rem,1.2vw,.92rem)}
  .vsl .runtime{position:absolute;right:clamp(18px,3vw,28px);bottom:clamp(18px,3vw,30px);font-size:.82rem;font-weight:600;letter-spacing:.04em;color:rgba(255,255,255,.62)}

  /* ================= IDEAS — content cards (ciinq pattern) ================= */
  .ideas{padding:clamp(50px,7vw,96px) 0;border-top:1px solid var(--line)}
  .ideas-head{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin-bottom:clamp(26px,4vw,40px);flex-wrap:wrap}
  .ideas-head h2{font-size:clamp(1.9rem,4.4vw,3rem)}
  .ideas-head a{font-weight:700;text-decoration:none;color:var(--ink);border-bottom:2px solid var(--ink);padding-bottom:2px;white-space:nowrap}
  .ideas-head a:hover{color:var(--purple);border-color:var(--purple)}
  .ideas-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  @media(max-width:860px){.ideas-grid{grid-template-columns:1fr}}
  .idea{display:flex;flex-direction:column;text-decoration:none;color:inherit;border:1px solid var(--line);border-radius:16px;overflow:hidden;background:var(--paper);transition:transform .2s,box-shadow .2s}
  .idea:hover{transform:translateY(-3px);box-shadow:0 26px 50px -30px rgba(22,21,27,.45)}
  .idea .thumb{aspect-ratio:16/9;border-radius:0}
  .idea .body{padding:22px 22px 26px}
  .idea .ix{font-size:.7rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft)}
  .idea h3{font-size:1.16rem;font-weight:700;letter-spacing:-.01em;margin:10px 0 10px;line-height:1.2}
  .idea p{color:var(--ink-soft);font-size:.92rem}
  .idea .more{margin-top:16px;font-size:.82rem;font-weight:700;color:var(--ink);display:inline-flex;gap:.4em;align-items:center}
  .idea:hover .more{gap:.7em}

  /* ================= RESTORED SECTIONS: 100% People / Services / Story ================= */
  section.band{padding:clamp(56px,8vw,104px) 0}
  .tint{background:var(--mist)}
  .lead-row{display:grid;grid-template-columns:auto 1fr;gap:clamp(24px,5vw,64px);align-items:end;margin-bottom:clamp(34px,5vw,52px)}
  @media(max-width:760px){.lead-row{grid-template-columns:1fr;gap:14px;align-items:start}}
  .lead-row h2{font-size:clamp(1.9rem,4.4vw,3rem);max-width:20ch}
  .lead-row .aside{color:var(--ink-soft);font-size:1.02rem;max-width:34ch;padding-bottom:.4em}

  /* 100% People */
  .people{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(30px,5vw,64px);align-items:center}
  @media(max-width:900px){.people{grid-template-columns:1fr}}
  .sinek{font-weight:400;font-size:clamp(1.3rem,2.4vw,1.7rem);line-height:1.32;letter-spacing:-.015em;color:var(--ink)}
  .sinek cite{display:block;font-style:normal;font-size:.86rem;font-weight:700;letter-spacing:.04em;color:var(--ink-soft);margin-top:18px}
  .people .body{color:var(--ink-soft);margin:22px 0 30px;max-width:44ch}
  .pillars{border-top:1px solid var(--line)}
  .pillar{display:grid;grid-template-columns:auto 1fr;gap:18px;padding:20px 0;border-bottom:1px solid var(--line);align-items:baseline}
  .pillar .ix{font-size:.78rem;font-weight:700;color:var(--ink-soft);letter-spacing:.04em;padding-top:.25em}
  .pillar h3{font-weight:700;letter-spacing:-.01em;font-size:1.16rem}
  .pillar p{color:var(--ink-soft);font-size:.96rem;margin-top:4px;max-width:44ch}
  .people-media .photo{aspect-ratio:4/4.7}

  /* Services */
  .svc-list{border-top:1px solid var(--ink-line)}
  .svc{display:grid;grid-template-columns:auto 1fr auto;gap:clamp(18px,4vw,48px);align-items:baseline;padding:28px 0;border-bottom:1px solid var(--ink-line);transition:padding-left .25s}
  .svc:hover{padding-left:10px}
  .svc .ix{font-size:.82rem;font-weight:700;color:var(--ink-soft);letter-spacing:.06em}
  .svc h3{font-weight:800;font-size:clamp(1.3rem,2.6vw,1.9rem);letter-spacing:-.02em}
  .svc p{color:var(--ink-soft);font-size:.97rem;max-width:46ch;justify-self:end;text-align:left}
  @media(max-width:760px){.svc{grid-template-columns:auto 1fr}.svc p{grid-column:1 / -1;justify-self:start;margin-top:6px}}

  /* Story */
  .story-band{display:grid;grid-template-columns:1fr auto;gap:clamp(24px,5vw,56px);align-items:center}
  @media(max-width:760px){.story-band{grid-template-columns:1fr;gap:20px}}
  .story-band h2{font-size:clamp(1.7rem,3.6vw,2.5rem);margin:14px 0 14px;letter-spacing:-.025em;max-width:20ch}
  .story-band p{color:var(--ink-soft);max-width:60ch}
  .story-band p b{color:var(--ink);font-weight:700}
  .signoff{display:inline-flex;align-items:center;gap:.5em;margin-top:18px;font-weight:700;color:var(--ink);text-decoration:none;border-bottom:2px solid var(--ink);padding-bottom:2px;white-space:nowrap}
  .signoff:hover{gap:.85em}

  /* ================= MISSION — one line ================= */
  .mission{padding:clamp(56px,8vw,110px) 0;background:var(--paper)}
  .mission p{font-size:clamp(1.4rem,3.2vw,2.3rem);font-weight:600;line-height:1.32;letter-spacing:-.02em;max-width:24ch;color:var(--ink)}
  .mission p .grad-text{font-weight:800}

  /* ================= CONNECT — minimal footer with deck link ================= */
  .connect{background:var(--ink);color:#fff;position:relative;overflow:hidden}
  .connect::before{content:"";position:absolute;inset:0;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");opacity:.05;pointer-events:none}
  .connect .wrap{position:relative;padding:clamp(56px,8vw,104px) var(--pad) clamp(40px,5vw,60px)}
  .connect h2{font-size:clamp(2rem,5vw,3.4rem);letter-spacing:-.03em;max-width:16ch}
  .connect .links{margin-top:34px;display:flex;flex-wrap:wrap;gap:14px}
  .deck{display:inline-flex;align-items:center;gap:.6em;text-decoration:none;font-weight:700;color:#fff;border:1.5px solid rgba(255,255,255,.28);border-radius:999px;padding:13px 24px;transition:border-color .2s,transform .2s}
  .deck:hover{border-color:#fff;transform:translateY(-2px)}
  .connect .mailto{display:inline-flex;align-items:center;gap:.6em}

  .foot-inner{position:relative;display:flex;flex-wrap:wrap;justify-content:space-between;gap:18px;align-items:center;margin-top:clamp(48px,6vw,72px);padding-top:28px;font-size:.84rem;color:rgba(255,255,255,.6);border-top:1px solid var(--ink-line)}
  .socials{display:flex;gap:22px;font-weight:600}
  .socials a{color:rgba(255,255,255,.78);text-decoration:none}
  .socials a:hover{color:#fff}

  /* --- the signature wave: the one big gradient moment, into the dark Connect --- */
  .wave{display:block;width:100%;height:auto;margin-bottom:-2px}

  /* --- motion kept quiet: hovers only, no scroll-reveal --- */
  a:focus-visible,button:focus-visible,.play:focus-visible{outline:2px solid var(--purple);outline-offset:3px;border-radius:6px}
  @media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

  /* multi-page additions */
  .nav-links a.active{color:var(--ink)}
  .page-hero{padding:clamp(40px,7vw,88px) 0 clamp(20px,3vw,34px)}
  .page-hero h1{font-size:clamp(2.4rem,6.4vw,4.6rem);letter-spacing:-.035em;max-width:16ch;margin-top:14px}
  .page-hero p{color:var(--ink-soft);font-size:clamp(1.02rem,1.5vw,1.2rem);max-width:58ch;margin-top:20px}
  .viewall{font-size:.82rem;font-weight:700;color:var(--ink);text-decoration:none;border-bottom:2px solid var(--ink);padding-bottom:2px}
  .viewall:hover{color:var(--purple);border-color:var(--purple)}
  /* --- responsive nav / mobile menu --- */
  .nav-menu{display:flex;align-items:center;gap:24px;margin-left:auto}
  .nav-links{margin:0}
  .nav-toggle{display:none;flex-direction:column;justify-content:center;gap:5px;width:44px;height:44px;margin-left:auto;border:0;background:transparent;cursor:pointer;padding:11px;border-radius:10px}
  .nav-toggle span{display:block;height:2px;width:100%;background:var(--ink);border-radius:2px;transition:transform .25s,opacity .2s}
  .nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
  .nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  @media(max-width:760px){
    .nav-toggle{display:flex}
    .nav-menu{position:absolute;top:100%;left:0;right:0;margin:0;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);border-bottom:1px solid var(--line);box-shadow:0 24px 44px -28px rgba(22,21,27,.45);padding:6px var(--pad) 20px;display:none}
    .nav-menu.open{display:flex}
    .nav-links{display:flex;flex-direction:column;gap:0}
    .nav-links a{padding:15px 2px;border-bottom:1px solid var(--line);font-size:1.04rem;color:var(--ink)}
    .nav-links a.active{color:var(--purple)}
    .nav-menu .btn{margin-top:16px;justify-content:center}
  }

/* --- VSL: YouTube click-to-play facade --- */
.vsl-poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.vsl-scrim{position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.5),transparent 42%);pointer-events:none}
.vsl-frame{position:absolute;inset:0;width:100%;height:100%;border:0}
.vsl{cursor:pointer}
/* --- work tiles: real images cover the placeholder; if missing, JS hides img and the tile shows through --- */
.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}